Hey there, my name is kylea. i’m a brooklyn based freelance brand marketer and creative producer.

Over the past decade, I’ve partnered with leading brands in fashion, consumer goods, and hospitality to create impactful campaigns and experiences. Whether I’m producing pop-ups, scaling email lists, or managing creative teams, I love being hands-on with every part of the process.

Born and raised in California, I bring a grounded, can-do attitude to every project — my passion is bringing clarity to the chaos and making big ideas come to life. So whether it’s working with scrappy start-ups or established brands, I’m a jack-of-all-trades for your marketing department and always ready to jump in, roll up my sleeves, and get it done.

I fill in the gaps in your marketing strategy

I’ve spearheaded marketing projects for brands like…

What can I help your brand with?

EMAIL CAMPAIGNS

DRIP FLOWS

SMS MARKETING

CUSTOMER RETENTION

EMAIL CAMPAIGNS DRIP FLOWS SMS MARKETING CUSTOMER RETENTION

CREATIVE PROJECT MANAGEMENT

PHOTOSHOOT PRODUCTION

event production

COMMUNITY MANAGEMENT

CREATIVE PROJECT MANAGEMENT PHOTOSHOOT PRODUCTION event production COMMUNITY MANAGEMENT

I’M HERE TO EXECUTE YOUR IDEAS…

here’s how.

I work with brands to create impactful, data-driven marketing campaigns across email, SMS, and drip flows. Whether you're looking to retain existing customers or acquire new ones, I build strategies that drive engagement and revenue growth, ensuring each touchpoint is intentional and on-brand. From concept to deployment, I handle the full cycle of execution, optimizing along the way to meet your goals.
From ideation to execution, I bring your creative vision to life. I manage every aspect of photoshoots, event production, and creative projects—overseeing vendors, budgets, and timelines to ensure seamless coordination and delivery. Whether it’s producing immersive pop-ups or executing large-scale photoshoots, I focus on delivering projects that captivate audiences and elevate your brand.
Fostering a loyal and engaged community is key to your brand's long-term success. I help build and manage ambassador programs, loyalty initiatives, influencer relations, and social engagement strategies that strengthen your connection with customers. By tapping into the voice of the customer and monitoring community sentiment across social channels, I ensure your brand listens and responds to its audience. This creates meaningful interactions and advocacy, allowing your brand to grow organically through strong, ongoing relationships.

LET'S GET STARTED

select work

For Love and Lemons Pop-Up

Oversaw the production of a six-month pop-up from concept to execution, managing everything from the initial store setup to daily operations. Additionally, I managed the event calendar and logistics to support brand initiatives and deliver a seamless experience for customers throughout the duration of the pop-up.
Terra Kaffe’s Lifecycle Marketing (Email and SMS Strategy)

Designed and implemented Terra Kaffe’s full lifecycle marketing strategy, including automated email and SMS flows. Focused on driving customer engagement, retention, and conversions through personalized messaging at every stage of the customer journey.
SoulCycle’s Community Events Program

Developed and managed SoulCycle’s community events program, focusing on retail events that brought the iconic SoulCycle experience out of the studio and into the community. Created and executed memorable in-store experiences that fostered brand loyalty and customer engagement, driving foot traffic and strengthening connections between riders and the brand.
Free People Trade Show Planning and Execution

Managed the project planning and execution for Free People’s wholesale trade show presence at large-scale events like MAGIC and Coterie, ensuring seamless logistics from start to finish. Coordinated timelines, vendor relationships, and on-site operations, enabling the brand to create impactful connections with attendees and stand out in a competitive environment.
Terra Kaffe’s Photoshoot and Event Production

Oversaw the production of Terra Kaffe’s photoshoots and events, including large-scale tradeshows like New York Coffee Fest. Managed on-location photoshoots, ensuring creative vision and logistics aligned to deliver visually compelling brand assets while coordinating event details that showcased Terra Kaffe to press, influencers, and consumers
Taco Bell's Luxe Cravings Box Launch

Oversaw content production for Taco Bell’s Luxe Cravings Box launch campaign, utilizing UGC created by influencers to craft an engaging narrative. Managed the integration of authentic fan-driven content, ensuring seamless execution and driving brand visibility. This community-focused approach resulted in a successful launch that resonated with Taco Bell’s audience and enhanced customer engagement.